Sydney Sweeney Sparks Controversy With New Sports Betting Ad
Sydney Sweeney’s new risqué ad for Novig sparks debate over sexualization in sports and marketing.
2 min read
Actress Sydney Sweeney has once again ignited controversy with a new risqué ad for the sports betting app Novig. The 29-year-old, known for her role in ‘Euphoria,’ posed topless in a pair of branded underwear for the campaign, drawing sharp criticism from female athletes and activists.
Controversial Ad Sparks Backlash
In the latest ad, Sweeney appears in a video clip where she remarks, ‘There are grown men making spreadsheets to bet on what color underwear I’m wearing.’ Her comments, while seemingly flippant, touched a nerve with critics who argue that the ad sexualizes women and exploits their bodies for commercial gain.
The ad follows her previous campaign for Novig, which featured her nude with sports equipment and sparked widespread backlash from female athletes. Four-time Australian Olympic gold medalist Ariarne Titmus expressed her fury on Instagram, stating, ‘I can’t describe how infuriated I feel … How do we live in a world where monetizing a woman’s body and sexualizing women’s sport is still a thing?’ British sprinter Amy Hunt added, ‘Sydney Sweeney, this is what women in sport look like … muscles, hard work, sweat, blood, tears.’
Debating the Role of Sex in Marketing
While some social media users defended the ad, arguing that ‘sex sells’ and that the app targets a male demographic, others highlighted the hypocrisy of female athletes condemning the ad while not addressing deeper issues in sports. ‘Where have y’all been the last few months?’ noted Daily Wire opinion writer Chloe Trapanotto. ‘I’ve literally had to rename the WNBA to the question mark NBA because that national female sport league can’t define what a woman even is.’
Sweeney herself did not directly comment on the controversy but shared images of female athletes posing nude for ESPN’s ‘Body Issue,’ suggesting a critique of the double standard. The debate continues to reflect broader tensions over the sexualization of women in sports and the ethics of marketing.
Source: Daily Wire
