USF Retires ‘The Don’ Mascot After 90 Years Amid Colonial History Concerns
University of San Francisco retires iconic mascot ‘The Don’ after backlash over colonial history, replacing it with a wolf.
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The University of San Francisco (USF) has retired its iconic mascot, ‘The Don,’ after nearly a century of use, following growing concerns over its colonial history. The decision, announced by university leadership, marks the end of a tradition that dates back to 1932.
End of an Era
‘The Don,’ a costumed figure with a green Spanish-style hat and pencil-thin mustache, has been a beloved symbol of USF athletics for almost 100 years. Known for its presence at sporting events, the mascot has become an integral part of university culture. However, recent calls for its retirement have gained traction, citing its historical ties to Spanish colonization.
Colonial Legacy and Student Concerns
Opponents of the mascot argue that its image, rooted in the legacy of Don Francisco de Haro—the first mayor of Yerba Buena, which became San Francisco—reflects a colonial past that many students find problematic. The mascot’s association with Spanish colonization, particularly in light of the suffering endured by California’s Indigenous peoples, has sparked a movement for change.
A petition with just over 400 signatures initially sparked the debate, but the issue gained broader attention as discussions around cultural sensitivity and historical accountability grew. The university’s leadership acknowledged these concerns, stating that the mascot’s symbolism no longer aligns with the values of the modern institution.
Replacement Mascot and Institutional Response
In place of ‘The Don,’ USF will introduce a wolf as its new mascot. While the athletic teams will retain the nickname ‘Dons,’ the shift aims to reflect a more inclusive and contemporary identity. USF President Salvador Aceves emphasized that the wolf symbolizes qualities such as intelligence, endurance, and cooperative work, which align with the university’s values.
Aceves’ statement highlighted the institution’s commitment to evolving its image while preserving its proud tradition. The decision has not been without controversy, with some expressing disappointment over the loss of a long-standing symbol. Nonetheless, the university stands by its choice, believing it is a necessary step toward a more respectful and inclusive representation of its heritage.
Source: Breitbart
